Posts Tagged ‘women entrepreneurs’

Women Business Owners Making Their Mark in the 21st Century

November 4th, 2011

The number of firms owned by women has grown by twice the rate of all other firms in the past ten years. Marjorie Alfus, chairperson for Women’s Business Research said, “Women business owners are significant players in the nation’s economy and their momentum shows no signs of slowing down”.

This is further supported by the Center For Women’s Business Research and their projections for 2006 that there would be 10.4 million privately held businesses in the US with women owning over half of these firms. Between the years of 1997 and 2006, the number of firms owned by women increased by up to 42%, which was almost double that of other firms, at around 23%.

The United Kingdom has also had significant growth from women in business. It is calculated that women, in a matter of three months, started 20,500 new businesses in the year 2006, which is around a 30% increase from the same time last year. Clair Logie, who is the director of the Bank of Scotland’s Women in Business Team, commented, “We are definitely seeing a huge uplift, particularly in the US, which we tend to trail here in terms of trends.”

With these staggering facts, it is safe to say that women becoming entrepreneurs is a world wide phenomenon. Home based businesses were the largest number of businesses held by women at around 56%. The Census Bureau’s director Louis Kincannon commented recently that home-based businesses collectively generated a remarkable amount of economic activity, especially for women and minorities.

More women are becoming entrepreneurs because they see the attractiveness that a home-based business has to offer them in terms of freedom and flexible working hours. No longer having to work hours dictated to them, women entrepreneurs have more time to spend with their families and to bring up their children. They enjoy more varied and meaningful tasks in their business, without the limitations and stresses associated with the glass ceiling corporate world.

Technology has definitely been a contributing factor to the development of home-based businesses. Many have been able to work from home following the introduction of computers, internet, cell phones and faxes. “The rapid acceleration of information technology has opened doors for new businesses. It has helped change the way America conducts business today by offering more choices. Many women entrepreneurs have taken advantage of these choices and created home-based businesses that have proven to be more practical, effective and convenient for their lifestyle” says Dick Falcone, AT&T Vice President of Sales for the Small Business Markets.

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Six Essential Principles for Marketing to Women Business Owners

November 4th, 2011

Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.

As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion in sales and employ 19.1 million people nationwide according to the April 2004 biennial update on women-owned businesses by the Center for Women’s Business Research. The report was based on U.S. Census Bureau data.

I’m sure it comes as no surprise to you to learn that selling goods and products to women (especially women business owners) is different than selling to men. If you’d like to do business with this huge segment of the business world, what do you need to know?

In my business as a marketing consultant for women entrepreneurs, I’ve discovered six easy, but essential, principles for doing business with women business owners. They are:

- Start small.

- Look at the big picture.

- Sweat the small stuff.

- Less is more, as long as it’s quality.

- Build relationships through education.

- Stay visible and involved.

Now let’s look at these principles a little more closely.

Start small.

Women business owners (WBOs) tend to be very cautious. They make very careful decisions that are well-thought-out. Because of this, WBOs will generally purchase something small or hire a consultant to complete one project before committing to an ongoing relationship and a huge investment. Although this isn’t always cost-effective, it gives them the opportunity to try the product or service before they invest significant dollars.

Sally Falkow, branding strategist with Falkow, Inc. in Pasadena, Calif., agrees. “Women business owners have a tendency to ‘stick their toes in the water.’ Many of the women business owners I deal with are eager to learn about how the Internet can expand their business. But they do it on a gradient. This way they can cope with the new technologies and get one aspect under their belt at a time.”

Look at the big picture.

Studies show that women-owned businesses have a better success rate than those owned by men. Their businesses generally grow slowly and steadily, and they don’t spend money carelessly.

For instance, when Jo DeMars, president of DeMars & Associates, Ltd., a dispute resolution firm in Waukesha, Wis., began her business, she borrowed office space, purchased used furniture, and only spent money if she absolutely had to do so. She always paid her bills on time and was very careful about who she hired. » Read more: Six Essential Principles for Marketing to Women Business Owners

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Business Loans for Women Business Owners

November 4th, 2011

Women business loans are now one of the most popular forms of business loans in America. That’s because more and more women are entering the business world and becoming small and large scale entrepreneurs. There are now successful women business people in almost every area of business and most of them got their start in business by applying for and successfully getting womens business loans.

Women are sometimes at a disadvantage in the business world because they have had to shoulder more of the burden in raising children and looking after house and home. This has meant that their business credit has not has a chance to mature as quickly as some of their male counterparts and has caused banks to sometimes turn down legitimate requests for womens business loans.

One agency that is doing its best to help small banks and other lending institutions provide more womens business loans is the Small Business Administration. They have a series of services and programs including an Online Women’s Business Center that offers women entrepreneurs specific advice and guidance as to how to get more womens business loans. There are also many women’s business organizations in the United States who not only provide advice but also assign mentors and coaches to help women get the womens business loans they need. Special programs also exist for women military veterans, women with disabilities, and immigrant and minority women.

One way to increase the chances of success in getting womens business loans is for women who want to start their own business to apply for a credit card in the name of the business that they want to operate. This allows the women business owner to build their business credit resume at the same time as they build their business. It may be necessary to use personal credit to obtain a business credit card but once that business card is approved it starts building a woman’s business credit rating and record right away. This will certainly make it a little easier when one goes to the bank to apply for womens business loans. » Read more: Business Loans for Women Business Owners

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