Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.
As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion in sales and employ 19.1 million people nationwide according to the April 2004 biennial update on women-owned businesses by the Center for Women’s Business Research. The report was based on U.S. Census Bureau data.
I’m sure it comes as no surprise to you to learn that selling goods and products to women (especially women business owners) is different than selling to men. If you’d like to do business with this huge segment of the business world, what do you need to know? » Read more: Six Essential Principles for Marketing to Women Business Owners
Tags: careful decisions, census bureau data, marketing consultant, marketing to women, sweat the small stuff, u s census, u s census bureau, women business owners, women entrepreneurs, women owned businesses