Women entrepreneurs and women business owners are a fast growing army in small business start ups in the UK and abroad nowadays. Research points to a trend of women being drawn to starting a small home based business out of a desire to find a better work and family life balance.
For a variety of reasons a woman is more likely than a man to want to be closer to her family and starting a new business that allows them to work from home, is the perfect solution for them to achieve a wider set of personal priorities and goals, which take into account professional or career development as well as personal circumstances.
The fact is, women business owners tend to do well, but shockingly, only 20% of all women entrepreneurs make more than $50,000 per year. Men, on the other hand, tend to make much bigger profits by 12% or more. So, this begs the question why do women business owners make significantly less than their male counterparts?
Maybe it is because of their greater experience of financial poverty and dependence, that most women have a greater fear of financial risk taking. Because they are more cautious in their approach to investments, they are less likely to go after something that may be considered high risk, even if it does have a high return on investment. (There has even been some research that testosterone has a lot to answer for in this respect!)
Women entrepreneurs are also less likely to seek help and support in the way of business financing. This too impacts on the kind of businesses they are attracted to i.e. those for little investment may be more likely to offer smaller returns. » Read more: Are Women Business Owners Worth Less?
Tags: business start ups, female entrepreneurs, financial risk, male counterparts, personal circumstances, personal priorities, respect women, starting a new business, women business owners, women entrepreneurs